I just came across a huge controversy over Lululemon, a Canadian yoga and athletics clothing company, for printing the slogan ‘Who is John Galt?’ on their bags. The question is from Ayn Rand’s book ‘Atlas Shrugged’ and the controversy arises because the ethos of the book, and Ayn Rand, is allegedly at odds with yogic philosophy, which Lululemon espouses.
Hundreds of reactions – indignation, praise, anger, appreciation, dismissiveness – have quickly surfaced, which is normal when something close to one’s heart is messed with.
But what the comments (from what I read, which was several dozen) miss is a simple fact: Lululemon is a company, therefore its existence is about profitiability. It makes amazing clothes, but its marketing is right up there too. Its ethics are above par, but it is still a COMPANY. It’s up to individuals to vote with their wallets, and as yogis, to practice tolerance. If Lululemon wants to make a statement, they’re allowed. If they alienate their customers, it SHOULD show in their bottom line. (But will it??) The wonders of capitalism.
Meanwhile, congratulations to Lululemon on the brilliant marketing coup of creating controversy. See, I’ve even written a blog about it!
